Working Together

Incubation

Taking an idea from concept to business takes hard work, passion, experience and objectivity. Vitru supports entrepreneurs through the hard initial steps of building their business plans, and coaching teams through the initial product development stages. Then, when ready, helping to prepare for the next stages of investment.

Advisory

Experience matters. Whether you are a first time or serial entrepreneur who is a recent graduate or a seasoned executive, having someone to bounce ideas, provide direction and accountability, and support through the idea and business development process is key to staying focused, on track and success.

Investment

Sometimes, there are ideas and people that are worth putting your financial resources and support behind. Vitru makes select investments when that capital will help to bring great concepts, that are core to our focus, to life.

Areas of Practice


Idea Elaboration and Product Visioning

Entrepreneurs often struggle with the first step - elaborating the germ of an idea to a world-changing product. Working together, we can use the tools and techniques to build the ideas, understand their potential impact, and articulate the who, the what and wow of your future business.

Techniques applied:

  • Mind-mapping

  • Design thinking

  • Customer and market research


Business Plan Development

Building a smart, logical and realistic plan for your business is critical to your success - having a clear understanding of your place in the market, your path(s) to success, and what you will need to get there is key. Then, assembling and leading the right team to execute.

Techniques applied:

  • B2B start-up strategy experience

  • Business modeling

  • Pricing and go-to-market

  • Organizational design


Business Advisory and Subject Matter Expertise

As your business takes shape, there are hundreds of things to know and more things to do. Understanding and developing expertise in each, prioritizing and then executing effectively is almost always out of reach. Support from Vitru helps businesses accelerate at each stage from idea to launch to growth.

Techniques applied:

  • Board observer / strategic advisor

  • Interim executive / leader

  • Operating model design / operational improvement

  • Coaching and mentoring

  • Subject matter expertise

  • Networking and introductions